Welcome to SHEIDA – your destination for high-quality cosmetic products in Europe. The SHEIDA brand is exclusively distributed by Wish store llc, which, as the official distributor, is responsible for the brand’s expansion and establishment in Europe. With many years of experience and a deep understanding of the market, Wish store llc is committed to offering innovative and reliable products that meet the needs of USA customers.
The SHEIDA Brand – Cosmetics Inspired by the World
For over 30 years, the SHEIDA brand has stood for innovative and highly effective products in the areas of skincare, body care, hair care, and decorative cosmetics. With a strong focus on research and development, and under strict ISO and Euro GMP standards, SHEIDA creates products that are available in more than 30 countries worldwide. What sets SHEIDA apart is the development and integration of proprietary molecules, specifically designed to meet the needs of the skin, resulting in a unique care experience.
As part of the TÜBİTAK 1505 Technology and Innovation Support Program, SHEIDA collaborates closely with Ege University’s Faculty of Pharmacy and the Turkish Red Crescent on innovative projects. One example is the joint initiative “Development of Skincare Preparations Based on Mineral Water,” which represents a perfect synergy of science and practice, creating care products that effectively combat signs of aging and sagging.
SHEIDA combines innovation with joy, performance, health, and respect for nature. With minimal use of synthetic materials, the brand places the highest value on natural ingredients and ecological formulas, strictly excluding animal testing. State-of-the-art technologies, continuous testing, and rigorous chemical, physical, and bacteriological evaluations ensure the highest quality and product safety. The products comply with European INCI standards as well as FDA and Japanese regulations, and are formulated to be hypoallergenic to protect even the most sensitive skin.
With internationally recognized certifications such as ISO 9001 and Euro GMP, SHEIDA sets standards in the industry. The close collaboration with renowned universities and institutes, combined with an advanced research and development department, underscores the brand’s commitment to consistently delivering top quality.
SHEIDA – for cosmetics that inspire globally while respecting nature.
Our Values – For a Sustainable and Efficient Future
Wish store llc stands for more than just distribution. We strive for collaborative partnerships based on trust, efficiency, and responsibility. We optimize transport routes, reduce emissions, and rely on sustainable resources to minimize our environmental footprint. As direct points of contact for our customers, we are committed to building and maintaining long-term, trustworthy relationships. At the same time, we optimize costs and create added value – for our clients and for a sustainable future.
Your Path into the USA Market – Succeeding Together
With Wish store llc by your side, you benefit from comprehensive market knowledge and a network that successfully positions your product. We respond individually to the needs of our partners and offer tailored solutions – from market entry to full project management such as SHEIDA. Our aim is to provide every product, brand, and project with the best possible start in USA and to build a future together based on quality and trust.